1. 360-degree view of the customer is a central goal of CRM implementation. Describe a company that has implemented 360-degree customer view successfully and explain why do you think so?
2. A company makes rods with a lower specification of 16.7mm and 21.4mm. The mean of the production process is 17.5mm and standard deviation is 0.27mm. What is the probability that a produced part is too small?
3. Mini-case Integration at BigPharma Inc. Why are the functional managers fighting about whether they go with BigCoSoft or LargeCoSoft?