Why are the desired promotional outcomes for other members, Management Theories

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Why are the desired promotional outcomes for other members

Promotions

Why are the desired promotional outcomes for other members of a retailer's supply chain different from the retailer's promotional goals? Isn't the marketing supply chain supposed to be a partnership? Explain the reasoning behind your answer.

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Management Theories: Why are the desired promotional outcomes for other members

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Management Theories: Why are the desired promotional outcomes for other members

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