Question: 1. Why are store-based retailers aggressively pursuing sales through electronic channels?
2. What capabilities are needed to be an effective multichannel retailer?
3. From a customer's perspective, what are the benefits and limitations of stores? Catalogs? Retail Web sites?
4. Would you buy clothes on the basis of the way they look on a customized virtual model? Why or why not?
5. Why are the electronic and catalog channels so popular for gift giving?