Why are quantified goals in the planning phase of the, Strategic Management

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Why are quantified goals in the planning phase of the

Question: Why are quantified goals in the planning phase of the strategic marketing process important for the evaluation phase? What happens to the ratio of incremental sales revenue to incremental marketing effort when the sales response function is an upward-sloping straight line?

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Strategic Management: Why are quantified goals in the planning phase of the

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Strategic Management: Why are quantified goals in the planning phase of the

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