Why are environmental scanning and analysis important to, Marketing Management

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Why are environmental scanning and analysis important to

1. Why are environmental scanning and analysis important to marketers?

2. What are four types of competition? Which is most important to marketers?

3. Define income, disposable income, and discretionary income. How does each type of income affect consumer buying power?

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Marketing Management: Why are environmental scanning and analysis important to

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Marketing Management: Why are environmental scanning and analysis important to

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