Solved: Why are dove and axe so successful at it, Marketing Management

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Why are dove and axe so successful at it

Discussion:

This is a three-part question concerning Unilever 1. what makes personal marketing work? Why are Dove and Axe so successful at it?, 2. can personal marketing go too far in a company?, and 3. is there a conflict of interest in the way Unilever markets to women and young men?

Please answer fully and provide references.

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Marketing Management: Why are dove and axe so successful at it

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