Reflection Paper Problem
Case study entitled, "How millennials became the world's most powerful consumer" discusses this target demographic audience and segment in detail.
After reading this case study, conduct a 2 to 3 page reflection paper addressing the following discussion questions:
• How are millennials defined?
• Why are companies keen to attract millennials?
• How can segmentation and positioning research help these companies succeed?
The response must include a reference list. Using one-inch margins, double-space, Times New Roman 12 pnt font and APA style of writing and citations.