Why are brand names so important in marketing


Problem 1: Why are brand names so important in marketing?

Problem 2: Provide examples of good and poor branding. Explain these selections. (Google "good and poor brand names" for help on these questions and be sure to cite the sources you use).

Problem 3: How does distribution influence your opinion of the brand, positive or negative? Give examples.

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Marketing Management: Why are brand names so important in marketing
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