Why are analyzing an audience and anticipating its


1. Can speaking skills be improved, or do we have to be "born" communicators?

2. Why are analyzing an audience and anticipating its reactions particularly important before business presentations, and how would you adapt to the four categories of listeners?

3. In preparing an oral presentation, you can reduce your fears and lay a foundation for a professional performance by focusing on what five areas?

4. In the introduction of an oral presentation, you can establish your credibility by using what two methods?

5. What is Guy Kawasaki's 10/20/30 rule, and what is it good for?

6. List six techniques for creating effective imagery in a presentation. Be prepared to discuss each.

7. List suggestions that would ensure that your nonverbal messages reinforce your verbal messages effectively.

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