Why an understanding of the decision-making processes


Problem

1) Why an understanding of the decision-making processes that consumer go through is important for the overall marketing strategy?

2) An application of the Contextual Influences mainly physical surroundings, social surroundings, temporal and antecedent states categories as described. Explain their influences in the of decision-making process?

3) Also discuss the level of consumer involvement to support your step-by-step process?

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Marketing Management: Why an understanding of the decision-making processes
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