Discussion: "Social Media"
Respond to the following:
• Analyze how social media provides a competitive advantage for an organization's Web strategy, given that many companies have started hiring personnel to handle Facebook and Twitter posts. Explain why a robust Web presence matters to company executives.
• Imagine that you are the CIO of a well-established company. State three compelling reasons why your company should utilize social media to attain a competitive advantage and explain your answer.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.