Problem
The text does not emphasize firms' role in shaping the tastes and preferences of consumers even though this is a very important role with firms spending about $150 billion a year on advertising. If it is true that firms are shaping consumer preferences, whose welfare are people maximizing when they make consumption decisions?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.