Problem: You have been invited to do a presentation to incoming freshmen at Muskingum! Congratulations! The incoming class was surveyed and THE number 1 topic they said they do not understand at all and would love to learn more about presented in a way they can understand is: BUSINESS STRATEGY!!!!
Help explain to these folks so by the time you are done, they not only understand what business strategy is, but what role it plays in an organization as well as several straight forward examples form organizations whose business strategy is most prevalent in their overall daily operations.