Problem: You are an administrator of a primary care office serving the homeless. You are working with your senior leadership and marketing teams to develop a plan to market your services to reach as many homeless people in your community as possible. Using references, address the following questions:
- Who would be the stakeholders you would approach?
- What would be the controllable and uncontrollable variables?
- What would your communication plan look like?
- Would you incorporate data? And if so, what type?