Assignment task:
FROM the episode: "Disneyland Hotel" from the Disney + series "Behind the Atractions". Answer the next 5 questions according to the episode: 1.- Who was the traditional target market for hotels in the 1950s in the United States before Disneyland Hotel? What kind of target market strategy could we infer that hotels use on the 1950s? 2.- Describe the Disneyland Hotel´s Target market aimed after their opening on the mid 50´s. Mention at least 5 segmentation variables that you considered them critical and they were used to define the new target market for the Disneyland hotel on its early days. What were the main consumer needs from the Disneyland Hotel´s guest on its early days on 1950s that lead them to book a room on the hotel and stay there. 3.- What would be the innovation or value proposition from Disneyland hotels back on its early days? 4.- What would be the Generic Strategy from Michael Porter that fits better on Disneyland hotel´strategy on its early days? What would be the Generic Strategy from Michael Porter that fits better on Today´s Disneyland hotel strategy? 5.- What was the Unique Selling Proposition from Disneyland Hotel on the 1950s? What is the Unique Selling Proposition from Disneyland Hotel today? Did it change?