Problem
Company- Dippin' Dots
• Who is your company's target market?
• Does your company target B2C or B2B customers? Or both? (See chapter 11)
• What is your company's product? Be specific, what need are they meeting?
• What price does your company charge for its product? What does the price say about its target market?
• What forms of promotion has your company used to market its product?
• Where is your company's product primarily sold (i.e. place)?
• Does your company have a marketing plan?
• If yes, share what its marketing plan looks like.
• If no, what should it look like?