Project Assignment
What is your business? Select an organization that you will use to develop an email marketing campaign for this class's final course project. This can be a new or existing organization. Create a new product or service that your business is going to launch using the email marketing campaign.
Answer the following questions:
• What is your business?
• What new product or service are you launching as part of this email marketing campaign?
• Who is the target market for your new product or service?
• Describe the demographics of your customer, including: age, gender, income level, and educational level.
• Compare customer demographics with appropriate verbiage for the campaign (action-orientated words, emotion- orientated words, etc.).
• Discuss the advantages and challenges of an email campaign for this type of customer.
The paper should give a clear picture of the organization, the role of the email marketing campaign, the customers, the connection between the email marketing campaign, and the launch of the new product or service.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.