Problem
After viewing the following ads, answer the following questions for each ad
Company - Coca Cola: The Coca-Cola Company - Coca-Cola - Open Like Never Before | Clios
Company - Liquid Death: (41) Super Bowl LVI (56) Commercial: Liquid Death - Breaking The Law (2022) - YouTube
a) Does the ad use informational or transformational methods to gain resonance?
b) Does the ad have enough resonance?
c) Does the ad have relevance to its target market? (Does it focus on the brand message and will the audience remember the BRAND as well as the ad?)
d) Who is the target market for the ad?
e) Is the ad culturally relevant to its target market? Why or why not?
f) Based on the ad, what would you say is the brand's personality?
g) If the objective of this ad was to persuade the consumer, what might be problematic? Why might people NOT purchase the product (or accidentally purchase a similar product)? How might you fix the problem?