Problem
According to Pardillo (2020), "a customer strategy goes beyond the conventional approach of gaining customers. It articulates the distinctive value and experience the organization chooses to deliver to its consumer over a period of time, say three to five years. The strategy also seeks to establish the operating models, channels, capabilities that the organization will need." (p. 62). The chapter identifies seven principles of customer service strategy. Consider the readings on customer strategy, and answer the following questions:
• Question A: Choose a familiar company and Include the company website/url.
• Question B: Who are their customers, who is the target market?
• Question C: Which needs of the customer are being addressed by the customer service strategy?
• Question D: Considering the customer strategy, what experience is the company trying to create?