1. Who is the important stakeholder when conducting the value chain analysis?
2. What are the importance of sustainability for corporation?
3. How much does the forecasting process at Deckers correspond with the typical forecasting process described at the end of this chapter?
4. Pick a company. Identify major global market segments for the chosen company’s B2B market.
5. How can human capital participate in the effort to increase and maintain an organization’s efforts in sustainability?