Checkpoint Assignment: Selling a Product to Spain
You're selling Beatport to Spain.
A. Does Beatport need to be sold/applied/demonstrated/explained?
1. Yes - Push to get the channel partner to act/sell
2. No - Pull to get the end-user to act/buy
3. Sometimes - Both Push and Pull?
B. What is Beatport's strongest attribute (i.e. for end-user - easy to use, inexpensive, fast-acting, reliable, high quality, etc. For Channel partner - easy to sell high commission, repeat business, exclusive representative, etc.)? More than one is OK, but no more than two!
C. Who is the buying decision-maker? Get very specific such as "a 16-46 years-old woman who is a Mom."
D. Type at least 3 one-sentence messages to convey that best attribute to that targeted decision-maker. An example would be "Feel Younger Fast" or "Have more energy, instantly!" Another example would be "Build your recurring business" or "sell the best your customers will thank you!" or "Double your commissions this Quarter!"
E. Now, design a promotion that will get that message to that person.
Format your assignment according to the give formatting requirements:
1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.