Who is the audience for the advertisement, Marketing Management

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Who is the audience for the advertisement

Problem

Watch the YouTube video "Selena Gomez - Pantene Commercial (2019)"and answer the questions:

A. Briefly describe the scenario depicted in the advertisement.
B. Who is the audience for this advertisement? How do you know this?
C. Identify the main claim in the advertisement. Is the claim credible? Why or why not? Use class terminology to explain.
D. What might make the claim more credible? What might make it less credible?
E. How does the author use rhetorical strategies to sell this product to its audience?
F. Does the advertisement reveal any cognitive biases? Which ones and how?

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