Homework: Health Care Marketing Business Plan Project
I'm doing a Health Care Marketing Business Plan Project. The 1st step to this plan was the Health Care Organization Selection which is already completed.
I had to select a Not-for-profit or For-profit Health Care Organization for this Business Plan. The chosen health care organization will either market a new product or service to a specific target market.
United Health Group Incorporated is the healthcare organization I selected to use for my project. It is an American profit-making healthcare organization situated in Minnetonka, Minnesota. I've chosen to market Dialysis Centers. (I will attach this homework, so you'll have the information needed to revise, and finish the 5 phases for this project).
This plan will include 5 phases which will be broken up. The phases are:
• Phase 1: Executive Summary
• Phase 2: Company Profile & Industry Overview
• Phase 3: Service Overview, Competitive Analysis, Marketing Mix
• Phase 4: Service Delivery Plan and Human Resources Plan
• Phase 5: Financial Statement and Balance Sheets
However, we are on phase 2 of this project which is the Company Profile & Industry Overview...
• Company Profile
This is an overview of your organization including who is involved and the scope of what the company does.
o Type of Organization
o Name of Organization
o Hours of Operation
o Scope of Service Line
o Clients Served
o Location of clinics/services
o Description of Business
• Industry Overview
o this is an analysis of the industry and economy in which the organization operates
o it demonstrated a current understanding of industry characteristics and trends
o a trend is a definite, predictable direction of events
o Conduct this type of research using secondary data sources See the below areas that should be covered in the industry overview and the chapters where you can review the subjects:
Overall Business or Client Trends and Opportunities
o Social changes - Chapter 3
o Economic reimbursement changes - Chapter 3
o Demographic changes - Chapter 3
o Health care delivery changes - Chapter 3
o Regulatory/political changes - Chapter 3
o Key success factors in your segment of the industry - Chapter 3
o Barriers to entry in your segment of the industry - Chapter 2
o Barriers to exist in your segment of the industry - Chapter 2
Format your homework according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.
Reference
o Textbook: Essentials of Health Care Marketing 9781284094312 Eric N. Berkowitz Jones & Bartlett Publishers
o Textbook: Berkowitz, E. N. (2017). Essentials of health care marketing.