Assignment Task: Use the Market Type checklist in the The Startup Owner's Manual (p479) to create a first hypothesis of the "beachhead" market type your startup will be operating in. Your hypothesis will be a one-paragraph narrative that identifies your market type and indicates how you will position within your market. Make sure to answer the questions listed in the Positioning section for your chosen market type as part of your narrative. New Product, Existing Market Redefine/Resegment in an Existing Market New Market Define the basis of competition. Who is driving the existing market? Who are the leading competitors? Do you have some advantage or appeal among any vertical or horizontal market segment? Define the basis of the how you want to change the market. Who is driving the existing market you want to resegment? Who are the leading competitors? How will you create the market? Estimate the cost of market creation. Product Vision: In the context of your chosen market, answer the questions listed in the "Vision" section of the Product Vision checklist in the The Startup Owner's Manual. (p.473)