Problem
Review pages 40 through 52 and find 3 companies, one of which must be non-US-based, with operations in more than one country, or region of the world. Using articles from the library's full-text databases and the companies' Web sites, prepare an analysis of the companies and their multinational marketing strategies. Your analysis should include:
o Brief company profile
o Scope of operations (e.g., manufacturing, research & development, sales office and/or service representation)
o Marketing strategy for each of the countries/regions in which it operates
o Differences among the company's marketing strategies per country/region (e.g., how differences in cultural values affect product development)
o Similarities among the company's marketing strategies per country/region (e.g., they may use local advertising agencies to produce their advertising campaigns)
IP
Research articles on the two companies linked below. Use the companies' Web sites and the Library's full-text databases to perform this research. Use this information to answer the questions below.
The two companies you must research are linked here:
o Airbus.
o Boeing.
Answer the following questions:
• Provide a summary of their product development strategy.
• How does Airbus' strategy compare with Boeing's?
• Who else is competing for the high-speed jet liner?
• How can Airbus spread some of the risks inherent in their ventures?
The response should include a reference list. Using one-inch margins, Times New Roman 12 pnt font, double-space and APA style of writing and citations.