Who does not want to pay the higher price for pink helmet, Marketing Management

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Who does not want to pay the higher price for pink helmet

Problem

I. Should the firm charge $20 more for the pink helmet? Why or why not?

II. One of your coworkers makes the argument that the higher price on the pink helmet makes sense because it is an example of value-based pricing. Her argument is that a consumer who does not want to pay the higher price for the pink helmet can buy the blue version. Respond to her argument.

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Marketing Management: Who does not want to pay the higher price for pink helmet

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Marketing Management: Who does not want to pay the higher price for pink helmet

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