Assignment
Practice your business strategy skills as you consider the wine industry case. Then join the discussion forum to answer each of the following questions in 200 words each:
a) Who are the major competitors in the global wine industry? How have they faired over the battle for the global wine industry? What are their strengths and weaknesses?
b) Who do you think will win in the battle of the global wine industry? Why? What factors contribute to a competitor becoming the market leader? To what extent does being a first mover matter for sustainable competitive advantage?
c) If you were to prepare an environmental analysis, what are the major trends impacting the industry? What are the major offensive and defensive strategies being used by the Chinese wine producers? What competitive countermoves do you recommend for the California wine producers to effectively respond?
Article: THE GLOBALIZATION OF THE WINE INDUSTRY: IMPLICATIONS FOR OLD AND NEW WORLD PRODUCERS by Susan Cholette, Richard M. Castaldi and April Fredrick.