Marketing Assignment
1. Explain how the Hierarchy of Effects model, the Means-End Theory and/or Verbal and Visual Imagery are incorporated into these campaigns to influence purchase decisions.
2. With respect to "Advertising Campaign Parameters", which advertising goal(s) do you think these campaigns are trying to achieve? Explain?
3. In terms of the creative brief, who do you think is the primary target audience for each campaign? Explain.
4. Also in terms of the creative brief, what message theme do you feel both campaigns convey? Or, is it a combination? Explain. (Note: Message themes can be oriented toward either rational or emotional processes. Left-brain themes resonate with our logical/rationale way of thinking and Right-brain themes resonate with our emotions and feelings.)
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.