Assignment: Strategy Composition
You talk with Mike and Tiffany at lunch. "You've done some great research and brought up some good ideas to implement in the presentation," you say. "There is one element that we are missing."
"One of the most important aspects of the strategy: our competitors," Tiffany states.
"I've already done some analysis, and there are many in the global market. It seems like there are several office furniture companies thriving, but not as many custom furniture manufacturers," Mike elaborates.
"Well, we need to provide the board with some solid competitors. I'll work on finding our top two," you say. Complete the following:
1) Who are your top 2 global competitors in the market?
2) Provide a strengths, weaknesses, opportunities, and threats (SWOT) analysis for each competitor.
3) Why are they direct competitors?
4) What is their competitive advantage?
5) Could you form a cooperative strategy with any of the competitors?
a. If so, how?
b. If not, why?
6) What strategies could you use to build a competitive market profile?
7) What is balanced scorecard?
Format your assignment according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.