Assignment: Case Study Microsoft
In formatting your case analysis, do not use the question-and-answer format; instead, use an essay format with subheadings. Your APA-formatted case study should be a minimum of 500 words in length (not counting the title and reference pages).
You are required to use a minimum of three peer-reviewed, academic sources that are no more than 5 years old .
All sources used, including the textbook, must be referenced; paraphrased material must have accompanying in-text citations
Microsoft
Evaluate Microsoft's product and marketing evolution over the years. What has the company done well, and where did it falter?
Through the application of a political, economic, social, and technological (PEST) analysis, what are the current environmental factors impacting Microsoft?
Who are the top three competitors of Microsoft, and what are their advantages/disadvantages with respect to satisfying the value proposition of their customers?
Evaluate Microsoft's recent expansions into areas such as search engines and smartphones. Do you think these are good areas of growth for Microsoft with a focus on customer value, satisfaction, and loyalty?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.