Who are the relevant market and nonmarkct stakeholders


Discussion Questions

1. What is the focal organization is this case, and what is the main issue it faces?

2. Who are the relevant market and nonmarkct stakeholders in this situation?

3. What are the various stakeholders' interests? Please indicate if each stakeholder is in favor of, or opposed to, SunCal's proposed development.

4. What sources of power do the relevant stakeholders have?

5. Based on the information you have, draft a stakeholder map of this case. What conclu¬sions can you draw from the stakeholder map?

6. What possible solutions to this dispute might emerge from dialogue between SunCal and its stakeholders?

Attachment:- Case study.pdf.rar

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Marketing Management: Who are the relevant market and nonmarkct stakeholders
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