Marketing
The Marketing Ethics Mini-case report requirements consist of a 275-550 word (1-2 pages; double space, 12 point Times New Roman font) response to the following questions- the report should reflect your understanding and analysis of a marketing ethics mini-case study, titled "The competitive and combative toilet tissue campaign, contained in the attached file"
"The competitive and combative toilet tissue campaign" mini-case study questions:
1. What are the ethical issues?
2. Who are the primary stakeholders?
3. What are the possible alternatives?
4. Assess the alternatives with respect to fairness, "stakeholder rights," and cost/benefits.
5. What are the practical constraints for Julie?
6. What actions should Peg take and why?
Attachment:- marketing_ethics.rar