Assignment task: Pick an organization that you are familiar with and then go out and visit that organization's social media presence. Analyze the organization's efforts to market itself through social media using the following questions and activities as a guide. Be sure to support each of your answers with specific quotes, pictures, or comments from social media users.
1. Based on what you read on the organization's various social media platforms, what information about the company can you find?
2. Who are the most frequent types of customers for the organization?
3. Which of the organization's products are well received and which ones have a more negative perception?
4. Should you visit a competitor's social media sites and, if so, what should you be looking for?