Requirement for the report:
Students need to submit a report indicates:
A) Product or service's brand positioning
B) Who are the market leaders for their chosen product or service? What niche have they identified for their product/service? Is their product or service going to be a leader, follower, or challenger to well-established products or brands?
C) Consumer-adoption process for their new product. How will the consumer learn about their new product and how quickly will they adopt it? Will the product be targeted to the heavy users and early adopters first, then early and late majorities? What is their estimated time for full adoption?
D) Pricing strategy decisions for their product/service. Students have addressed all or most of the material concerning pricing covered in week 8.
Students should be directed to turn in their retailing, wholesaling, and logistical marketing plans. Those students who are acting in the role of providing a new "service" should include here their plans (or locations, hours of operations, and how their "service" plans on managing demand and capacity issues.
5 academic references need to be used
For the presentation:
No more than 10 slides. All the main information of the report 1 and 2 needs to be addressed in the slides.
Pricing strategy
- Price of the product: AUD 51
- Retail Price: AUD 47
- Easy Sandwich Maker can use price skimming process in order to attend more customers.
- It uses hybrid technology to provide quick solution
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