Problem
Read the article "Trader Joe's Employees Say Virus Response Was Haphazard and Chaotic" By Mary Pilon and answer the following questions. Provide a short answer to each problem:
• Who are the main competitors of Trader Joe's?
• What strategy the company has utilized: Cost leadership, Differentiation or Blue Ocean? Explain in details.
• Define the competitive advantage of TJ's.
• How you will explain the definition of the TJ's customer :" Our ideal customer is overeducated and underpaid".
• How the company responds to the current pandemic (COVID) situation?
• What recommendations would you give to the TJ's CEO to compete better with the rivals?
The response should include a reference list. One-inch margins, Using Times New Roman 12 pnt font, double-space and APA style of writing and citations.