Homework: Marketing Research Project
This homework is designed to familiarize students with completing the necessary work for a research report and to produce that report. To receive a good grade on these papers, you should include the following in your report. In addition, please review the syllabus for the requirements written papers.
Documents, including a description of the sample and SPSS information about statistical analyses are included. You are not required to perform any statistical analyses, but you will be expected to interpret the SPSS printout information.
This is a learning experience, not an exam. So, do not be afraid to ask any questions you may have.
1. Title Page
2. Table of Contents
3. Executive Summary
4. Background
a. Literature Review (use at least five references, other than the ones given as references for the concepts)
b. Statement of Hypotheses
5. Methodology
a. Sample - Consumers
i. Who are these consumers, in terms of ages and gender?
ii. How many are in the sample?
b. Data Collection - How was the data collected?
c. Measures Used
i. Reliability Analysis of Scales
ii. Scale Reduction Resulting from Reliability Analysis
d. Statistical Analysis - What statistics were used?
6. Findings
a. Do the findings support the hypotheses? Regression.
b. R2.
7. Recommendations and Conclusions
8. Appendices (if needed)
Format your homework according to the give formatting requirements:
1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.
Attachment:- Marketing-Research-Project.rar