The case study is found in this book(Marekting Strategy, by Ferrell, Hartline) it is at the end of the book
The questions all about Indycar case study.
1-The 6Ws model for analyzing the customer environment for indycar
Customer Analysis: The 6Ws of indycar
• Who are our current and potential customers?
• What do our customers do with our products?
• Where do customers purchase our products?
• When do customers purchase our products?
• Why (and how) do customers select our products?
• Why do potential customers not purchase our products?