Problem
Who are the key players in a restaurant business to take note of? Is there quality differences between competitors' offerings? Are the switching costs for consumers relatively low?
Does customer loyalty exist in restaurant business? Is the experience sticky? What are the costs of leaving the market altogether?
Major determinant of industry profitability is the level of competition. Some food industries are so competitive to the point where prices are pushed below the level of costs. Is there a possibility you'll be in a price war situation?