DISCUSSION QUESTIONS
1. Who are Enterprise's competitors, and what is the na¬ture of competition in its markets?
2. What marketing recommendations would you make to Enterprise to help it improve its recruiting?
3. What marketing recommendations would you make to Enterprise to improve its marketing strategy?
4. Explain the different organizational markets that Enter-prise could go after and how it would approach these markets.
Attachment:- Selling the dream.rar