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Whitney is thinking about opening a new high-end

Whitney is thinking about opening a new high-end collectibles store along the historic Route 66, which goes through her town of Winslow, Arizona. She knows that the services mix she offers will be a key tool for differentiating her store from others in the area. She hires you to advise her on the services mix possibilities. What do you tell her?

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Management Theories: Whitney is thinking about opening a new high-end

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