Problem 1: Should the White Banana Beach Club sponsor Instagram influencers who have fewer than 500,000 followers to help position its offering? Should it sponsor Instagram influencers who have more than 500,000 followers? In each case, explain why or why not. (AACSB: Written and Oral Communication; Reflective Thinking)
Problem 2: How does using an Instagram influencer with more than 500,000 followers compare to using a micromarketing strategy? Which would you recommend to the White Banana Beach Club? Why? (AACSB: Written and Oral Communication; Reflective Thinking)
Problem 3: Visit Cameo's website (cameo). How do the "Featured" celebrities relate to Cameo's position and value proposition? Do the prices and the way different celebrities are promoted on Cameo reinforce the idea that male celebrities are more valuable than female celebrities? Support your responses. (AACSB: Written and Oral Communication; Ethical Understanding and Reasoning)
Problem 4: Does Cameo have a responsibility to audit the fees and set policies that help minimize disparities between genders? Defend your position. (AACSB: Written and Oral Communication; Ethical Understanding and Reasoning)