Marketing
You are continuing to work with the same business used in the Units 1, 2 and 3 Individual Projects. The U3 IP was a creative brief which will evolve into the creative strategy.
Part 1: Campaign Theme
Campaign theme overview
Advertising appeal
Advertising execution
This section of the paper should be 2 pages in length.
Part 2: Traditional Media
Creative concepts for two of the following: print, TV, radio, direct mail, outdoor. Describe the following (share existing examples if needed).
Headline
Copy
Visual Elements
This section of the paper should be 2 pages in length.
Part 3: New Media
Creative concepts for two new media options. Describe the following:
Headline
Copy
Visual Elements
This section of the paper should be 2 pages in length.
Your assignment should contain a cover page, an abstract page and a reference page in addition to the body. The body of the paper should be 6 pages in length - starting with a brief one paragraph introduction and ending with a short conclusion. The entire submission will be 9-11 pages in length.