Case Study Essay
Case Study "EWC"
Utilize the questions listed below to write a minimal (2) page analysis of the EWC case study. Cover page and reference page is not included in the one page count . The analysis is not to be in questions and answers format. The paper is to be written in an objective tone (third person) and in APA formatting. Please reference at least two sources on your reference page.
Questions
1.Which types of segmentation strategies should EWC use to categorize their prospective students ?
2.Why are these strategies effective in this market? Provide support for your answer.
Discussion Topic : New Insights into Millennial
Please be prepared to for powerpoint discussion in Firdays Class Session by reviewing the Discussion Posted title :" New Insights into Millennial" and chapter 2, 9, and 17.
Team presentation Friday August 12 in class (15-20 minutes )
Complete the review of the topic: Insights into Millennial
Outline the different methods of segmenting a market
Describe how firms determine whether a segment is attractive and therefore worth pursuing.
Define positioning, and describe how firms do it.