Question 1
Which type of integration implies the performance assessment of the supply chain should be taken as a whole while also holding each member of the supply chain accountable for meeting its own goals?
Accountability
Benchmarking
Social
Planning
Measurement
Question 2
When opening a new retail operation, the retailer needs to consider all of the following factors EXCEPT:
traffic flow.
employee density.
geographic region.
growth potential.
zoning regulations.
Question 3
Nabisco has linked seamlessly with its parts manufacturers and outsourced customer call centers to provide streamlined work processes and a high-quality customer experience. This seamless streaming of Nabisco's strategic business units toward a common vision is an example of ________ integration.
relationship
social
function
hierarchical
materials and service supplier
Question 4
Selfridges is the second largest department store in Great Britain. It works with House of Frasier, one of its competitors, to reduce operating costs by sharing channels of distribution to ship goods from 1,500-plus suppliers. Selfridges and House of Frasier are engaged in:
vertical conflict.
an integrated supply chain.
a strategic channel alliance.
an information-based distribution channel.
a distribution cooperative.
Question 5
Around the world, most retailers are _________, operating one or a few stores in their community, owned by a single person or partnership and not operated as part of a larger retail institution.
independent
chain stores
franchise outlets
specialty clubs
product assortment stores
Question 6
The growers of Vidalia onions have determined that their chief priority for choosing a transportation mode within the United States is transit time. However, this must be tempered by practical cost considerations. In light of these considerations, Vidalia onion growers should use ________ to ship their onions.
railroads
motor carriers (trucks)
airlines
water transportation
pipelines
Question 7
Mattel, the world's biggest toymaker, ordered 18 million toys in China to be recalled because of hazards such as the use of lead paint. Mattel's ________ process allowed it to handle the product recall efficiently.
order fulfillment
returns management
product commercialization
demand management
product fulfillment
Question 8
The goal of any effective materials-handling system is to:
reduce the time of the order-processing system.
optimize the inventory control system.
increase safety procedures.
move items quickly with minimum handling.
reduce the length of time a product is in the transportation subsystem.
Question 9
One of the new developments in retailing is m-commerce. The "m" in m-commerce stands for:
motivated
multimedia
marketing
managed
mobile
Question 10
By working closely with its suppliers and listening to its customers, Target has improved the service encounter to a level that was not thought possible in mass retailing. This is an example of which of the eight critical processes performed by supply managers?
Manufacturing flow management
Customer service management
Product development and commercialization
Order fulfillment
Demand management
Question 11
Whenever a customer opens an account at First Southern National Bank, a teller or account representative asks the customer whether he or she needs a CD, online banking, or other services. In other words, the account representative engages in:
interactive selling.
bait and switch.
trading up.
customer relationship retailing.
suggestion selling.
Question 12
When Rick purchased tickets to a concert on the Internet, it was an example of:
single-sourcing distribution.
one-way channelization.
electronic distribution.
mass customization.
aggregated marketing.
Question 13
Papa John's pizza chain uses UPS trucks to carry supplies to its franchises. Papa John's does not own the trucks but has contracted with UPS to have all of the trucks it uses in its deliveries to Papa John's establishments painted with the Papa John's logo and company colors. Papa John's is using:
a horizontal distribution channel.
a selective distribution channel.
outsourcing.
multisourcing.
a portable inventory control system.
Question 14
DeBeers sells most of the diamonds it produces to industry. The company controls over 90 percent of the market and has great power over its distributors. In its marketing channel, DeBeers would be considered a ________.
channel authority
channel member
channel captain
channel gatekeeper
power broker
Question 15
Peachtree Windows does not make a window until an order is received. It can promise delivery in five working days because of the excellent relationships it has established with its suppliers. The partnering relationship that Peachtree Windows has established with its suppliers indicates the use of:
supply chain management
yield management.
channel networks.
horizontal marketing channels.
intensive distribution strategy.
Question 16
In which logistical component of the supply chain will you find electronic data interchange a common feature?
Production scheduling
Transportation
Order processing
Materials handling
All of these
Question 17
The major characteristic that is used to differentiate among types of intermediaries is whether they:
install exchange barriers such as location, time, and quantity.
create specialization of labor.
create economies of scale.
take title to the products they sell.
raise profit margins for independent middlemen.
Question 18
__________ sell a limited selection of brand name appliances, household items, and groceries, usually in bulk on a cash-and-carry basis to members only.
Super outlets
Factory outlets
Wholesale discounters
Off-price discount retailers
Warehouse membership clubs
Question 19
Caterpillar, the manufacturer of tractors and other earth-moving equipment, has an extremely high market share, which means customers seek the dealers out regardless of where they are. There are approximately 50 Caterpillar dealers in the United States--one in each state. From this information, you can surmise that Caterpillar uses ________ distribution.
selective
premium
intensive
exclusive
inclusive
Question 20
Kroger is the second-largest supermarket chain in the United States. Which of the following is the most likely reason why Kroger supermarkets sell all types of foodstuffs as well as nonfood products including a wide range of eyewear and accessories?
Consumer demand for one-stop shopping often leads to scrambled merchandising.
The fulfillment of the Wheel of Retailing hypothesis
Inflationary economic climate
Repositioning as a discounter
Growth of convenience merchandising