Which type of data would be best suited to obtain the, Operation Management

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Which type of data would be best suited to obtain the

SmartBoards , a small business located in Maryland , is interested in segmenting potential markets in the DC tri-state area for its Dry Erase Whiteboards.

a. Which type of data would be best suited to obtain the required information?

b. What are the possible sources of information to aid in the segmentation decision?

c. What are the benefits and limitations of using secondary data for this purpose?

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