Discussion Post: eBusiness Strategy
• Explain how the Internet can help a company to achieve a competitive advantage in the marketplace through (i) cost leadership and (ii) differentiation. Illustrate each case through an actual example, other than those mentioned in the textbook.
• Pick out an e-business company of your choice. Which type of competitive advantage does it pursue? What factors help this company create superior customer value? Is the strategy sustainable?
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.