1) Which subjective forecasting method depends upon the anonymous opinion of a panel of individuals to generate sales forecasts?
A-sales force composites
B-customer surveys
C-jury of executive opinion
D-delphi method
E-none of the above
2) Which subjective sales forecasting method may have the most information about the spending plans of customers for a specific firm?
A-sales force composites
B-index of consumer sentiment
C-jury of executive opinion
D-delphi method
E-none of the above