Question: Under which set of circumstances is family branding advisable? Question options: When advertising economies of scale exist and the products under the brand have variable quality. When advertising economies of scale exist and the brand has high perceived quality. When advertising economies of scale exist and the brand has low perceived quality. When the brand is a well known price leader and the new product is positioned toward a high quality, high prestige portion of the market. When the brand is well known and a new product has quality problems.