Case Study- PAYING FOR ALL THOSAE PINSTRIPES
Questions-
1. Which seats in Yankee Stadium does the team management price according to a premium pricing plan? Which seats represent value pricing tactics?
2. What environmental factors influence the prices of Yankee tickets?
3. If Yankee Stadium does not sell out, what are the costs to the company? Consider a broad range of costs, not just the price of the unsold seat.