While making its financial statements, Capable Juice did not consider the impact of every GfK survey questions reported in the table above. For example, Capable Juice did not consider if each segments' satisfaction with the availability of healthy foods and beverages at the grocery store might impact their market share within a given segment. From your perspective, how might Capable Juice incorporate the rest of the GfK information into their estimates> Which questions do you think may lead you to increasing or decreasing different estimates?